Healthy CPG Foods Manufacturer
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This local Colorado producer targets those with specialty diets and dietary restrictions such as Gluten-Free, Paleo, AIP (Autoimmune Protocol), Keto, and Nut Allergies.
The primary focal points for this client’s project were social media and a new product launch. Our work together in 2023 lasted several months while they were in-between in-house staff.
- Social Media: Campaigns and post creation for Instagram and Facebook. See examples below.
- Email Marketing: Newsletters and blasts with Klaviyo (see snippet on the right →).
- Blog Posts: Authored blog posts (like this one, though their site styling has changed since) for their website on Shopify to coincide with social media campaigns and sales goals.
- Technical Copywriting: Wrote about diets like AIP.
- New Affiliate Program: Transferred existing affiliates from their old system, setup new system, and wrote an email campaign announcing the update.
- Partnerships: Assembled a list of influencers and shared an implementation plan.
- Product Photography / Graphic Designs: Took photos and edited them of their new products for their upcoming launch.
- Videos: Concepts and drafts for YouTube and other platforms.
