Fine Art & Frame Company

Art & Frame Marketing Director

art and frame shop logo

2021-2022

This art and frame shop is based in Fort Collins, Colorado. They create custom, inspiring spaces with art from a variety of sources.

Graphic Designs

Full Rebranding
New logo, foil-embossed business cards, postcard mailers, & brochures

Custom Art
Designed a gold foil moon from scratch!

Misc. Projects
Assisted with design projects for clients; displays, collages, and templates for presentations

art and frame shop fancy logo
art and frame shop business card sample
art and frame shop creative project - gold moon design
Marketing

Advertising
Developed campaigns and marketing strategies based on goals

Email Newsletters (Constant Contact)
Designed several new layouts. Sent July newsletter featuring a sale and diploma framing service, August newsletter featuring new artists, and other campaigns. Optimized email list to improve contact rates of opens and clicks, reduced bounce-backs, etc. See sample.

Photography
Visited locations of prior art installations to capture their work and update their portfolio.

art frame photo room straight
The District CSU | Art Installation
Social Media

Instagram @fineartandframe & Facebook /thefineartandframecompany

Instagram feed links art frame

Management
Updated logo and bio several times, per requests.

Paid Ads
Boosted posts for local reach to help increase page engagement.

Page Growth
Increased organic follower count from 400 by 80. Connected with artist profiles that were current or prospective partners.

Photography
Captured photos locally as needed for content about prior work.

Post Creation
Created posts to promote inventory and services. See examples below.

Website

Site Optimization
Content & theme (Avada) edits; main navigation menu, footer, favicon, and page content. Improved SEO.

Website Blog
Authored new SEO blog content and shared past blog posts on social media.

Work Samples

Social Media