Fine Art & Frame Company
Art & Frame Marketing Director
2021-2022
This art and frame shop is based in Fort Collins, Colorado. They create custom, inspiring spaces with art from a variety of sources.
Full Rebranding
New logo, foil-embossed business cards, postcard mailers, & brochures
Custom Art
Designed a gold foil moon from scratch!
Misc. Projects
Assisted with design projects for clients; displays, collages, and templates for presentations
Advertising
Developed campaigns and marketing strategies based on goals
Email Newsletters (Constant Contact)
Designed several new layouts. Sent July newsletter featuring a sale and diploma framing service, August newsletter featuring new artists, and other campaigns. Optimized email list to improve contact rates of opens and clicks, reduced bounce-backs, etc. See sample.
Photography
Visited locations of prior art installations to capture their work and update their portfolio.
Instagram @fineartandframe & Facebook /thefineartandframecompany
Management
Updated logo and bio several times, per requests.
Paid Ads
Boosted posts for local reach to help increase page engagement.
Page Growth
Increased organic follower count from 400 by 80. Connected with artist profiles that were current or prospective partners.
Photography
Captured photos locally as needed for content about prior work.
Post Creation
Created posts to promote inventory and services. See examples below.
Site Optimization
Content & theme (Avada) edits; main navigation menu, footer, favicon, and page content. Improved SEO.
Website Blog
Authored new SEO blog content and shared past blog posts on social media.