Gryphon Games & Comics

Marketing Director

2021-2022

Local Fort Collins, Colorado community hub for analog fun of all kinds! Board and card games, comics, tabletop RPG materia, & more.

Communications & Management

Emails
Wrote tailored emails by product interest to suggest new products via ComicHub POS.

Google Business
Maintained Google Maps page with correct information, hours, events, and products.

Inventory
Ordered new and interesting games that have sold and been enjoyed by local players. Made in-store playable game list into a smart, public sheet/list to easily learn about the games available to try! Created and shared weekly comic list. Made mystery boxes to use up excess inventory.

Marketing
Created campaigns from owner’s concepts including a Spotify radio advertisement.

Website Blog
Managed and updated blog monthly with posts including new comic lists, games, and other products, as well as other store updates. See April 2021’s cover below.

Website Edits
The website is tied into the POS and doesn’t allow for many edits, mostly text in preset boxes. Added events to calendar as available with full details.

Graphic Designs

Updated social media logos
Designed new (linked) website banner images
Created blog post cover images, per their website’s required size
Created a poster to announce their new co-op membership model
Streamlined cafe menu; condensed a giant binder into a 1-page menu

Social Media

Management
Primarily Facebook and Instagram.

Paid Ads
Boosted posts for local reach to help increase follower count and page engagement.

Page Growth
Gained real followers (from ~800 to over 1k).

Photography
Took photos of store inside and outside, products, and café. Assembled products for best view and lighting.

Post Creation
See examples of Reels/Videos below.

Stories
Shared Stories and created Archive bubbles, which are still live and prominent on their Instagram page, despite their continued posting of updates. Used the Reminder sticker feature to help organically promote in-store events.

Scroll down to the Instagram section for examples

Videos

Stop-motion, animated, and other engaging content, primarily for Instagram, Facebook, and an in-store TV display.

Click to scroll down to examples under Videos

Work Samples

Graphic Designs

Co-op Banner Options

Website Blog Posts

Visit: April Web Blog / General Web Blog

Instagram

Videos