Hospitality Marketing

Resort: Hotel + Restaurant + Spa

This beautiful location in NC is accented by the various offerings available


Consulted with business owners to suggest and act upon a variety of possibilities to increase revenue from existing patrons

Website Editing

  • Their existing website was outdated (plugins) and clunky. Working with them involved some repair and renovations.
  • Improved website navigation menus (UX).
  • Embedded their new menu pages on the restaurant subpage.
  • Created a new Events page to improve website navigation and how their calendar plugin could display their upcoming events, including ongoing regularly held events (weekly locals discounts) and one-time events (concerts, etc.).

Graphic Designs

  • Created PDF flyers to attach to automatic emails per contact form response by type.
  • Created new email signatures with their best logo version and consistent brand identity, unlike how it was set up.

Advertising

  • Optimized multiple Google Ad campaigns that were outdated, geared towards a past holiday.
  • Suggested multiple opportunities for more brand exposure (print & digital ads).

Social Media

Stories, optimizations, content pillars, and consulting.

Photography

Photos coming soon!

Improved Guest Experience

Signage around the property was outdated but fixed that by updating their guest directory, a feature of their booking software that was underutilized.

Renovated Restaurant & Menus

Brunch, Dinner, & Catering menus were created from scratch in collaboration with their kitchen to match their branding and desired high-class feel.