Journeymen Asheville

Local Nonprofit Empowering Teen Boys

Project + Program Management | Social + Email Marketing | Fundraising

Operations

  • Created and distributed program materials, including flyers and emails
  • Optimized Asana project management system to facilitate progress & collaboration
  • Strategized to increase awareness, donations, and participation
  • Managed program schedules and timelines, adjusting to meet changing priorities
  • Designed a unique new program (Pathways; curriculum, site page, newsletters, flyers, etc.) to help unify & scale up

Social Media Marketing

  • Created a LinkedIn page
  • Optimized Facebook page (logo, details, & connected Instagram)
  • Created a social media content plan
  • Created branded social media content (posts, videos, & stories)
  • Created Instagram Story Archives

Marketing Communications: Emails & Texts

  • Created new email templates and newsletters in Mailchimp
  • Maintained brand aesthetics per newsletter or blast with custom copywriting
  • Pitched and setup a Mailchimp plan upgrade to allow mass texting
  • Created text blasts for information and reminders with many clicks

RESULTS: Consistently higher open & click rates. Increased readability & accessibility. Unique donor engagements.
EXAMPLES: 9/2024 – 9/2025 | See the Before & After of their original template. Then optimized again & again — see the initial update here & another update here!

Fundraising

  • Optimized, updated, & maintained donor database (Givebutter) & campaigns
  • Researched grant opportunities
  • Proposed new ways of raising funds
  • Created & promoted an Amazon Wish List, from which supplies were gifted!

Business Cards

Designed & Printed

& More;

Custom word searches, local newspaper ads in Mountain Xpress, & more!
Contact to ask for more samples

See more Nonprofit projects

Project Types: Content Creation, Graphic Designs & Print Materials, Newsletters, Social Media, Website Design, & Videos
Tags: Admin, Business Cards, Communications, Copywriting, Emails, Facebook, Flyers, Fundraising, Instagram, Services
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