The ToothZone Network

Dental Marketing

Social Media + Graphic Designs + Website Design + Advertising + Events + Communications

3 locations in Colorado

Marketing Director (2019)

A long standing local dental practice in Fort Collins, Colorado, where their dentists and staff genuinely care about each patient. We worked together to improve their marketing and other strategies! Quality, fun, and original content created, following their branding guidelines, all while coordinating other efforts – ads, events, & more.

Social Media Management

— Content Creation & Graphic Designs (Social Media, Display Ads, Videos)
— Paid Promotions (Local targeted display & mobile ads)
— Photography of locations & staff
— Animated Content

Graphic Designs

— Social Media Posts & Animations
— Branded Items: Nail Files, Stress Balls, & Sunglasses
— Digital Paid Display Ads – Mobile/Geotargeted & offer displayed in 24HR Fitness
— Office Signs & Certificates: Hygiene Report Cards in English & Spanish, Kids Cavity Free Club Info Sign & Certificates, New Patient Welcome, and informational office signs.
— Created 2 Holiday Logos for Thanksgiving & the winter holiday season

Website Design, Revisions, & Management

— Suggested & implemented edits to improve functionality and user experience throughout both of their websites
— Maintained up to date staff photos, office contact information, and various form links while changing dental software
— Facilitated edits for their first site through “SmileSavvy” that was not edit friendly, each request was a support ticket
— I helped update their new website! Their ad publishers sold them an overpriced theme and ported the site to the WordPress.org platform. They used a lot of generic filler text and content I went through and began to edit, though I wasn’t able to fix it all during my time with ToothZone. I made a fun Kids page but that was somehow deleted.

• Citations:
— Updated office information & decor in both locations.
— Created Custom Office Signs; Coffee/Tea, Parents need to stay for duration of visit, etc.
— Rearranged a front area seating for a more open floor plan, which was positively received by staff and patients alike.
— Maintained community boards, each with a fill-in event calendar for locals to share their events.

Advertising

— Created campaign display ads
— Collaborated with a publishing company for targeted local ads, and deliberated over best targeting methods
— Created a Spotify ad campaign with a script and voice actor options

Communications & Coordination

• Collaborations with local causes
— Realities for Children: Participated in their Back to School Supply Drive and posted on Instagram. Purchased tickets to fundraisers and events for various team members including Dentists & Admins.
— Boys & Girls Clubs of Larimer: Attended a location opening for networking, gathering of documents, and for a tour.

• Local annual event booth preparations – sign creation, raffle ticket creation +prize, staff coordination, & more
— Fort Collins’ Peach Festival & Loveland’s Cherry Pie Festival

• Created monthly art contests for kid patients to win gift baskets
— December 2019’s “Let it Snow, Man” let kids create their own snow friend character.
— November 2019’s Thanksgiving themed craft had kids trace their hand, decorated it into a turkey, and wrote what they were thankful for on each turkey feather finger.
— Purchased supplies and wrote purchase orders for their financial department.

• Also helped their sister office in Loveland, CO
— Social Media Posts & Facebook Page Maintenance
— Website Edits & Google Maps / Business Listing Management
— Craft Boards and other tasks as needed

Graphic Designs & Videos for Social Media

Highlights below – Custom branded creative social posts made using their yellow and black color scheme to create recognizable content for their followers consisting of current and potential patients.